I heard that line for the first time yesterday and I love it! While I was at the Holiday Open House, I met a wonderful Rep for Longaberger Baskets named Trista. She has been a with them for about 4 years and we got to chatting about business and she began telling me about how Longaberger had just started branching off into Candles, Jewelry, and Bath & Body products that she adamantly refused to sell. She said she signed on to sell their baskets, not any other the other items and went on to tell me that she has sent numerous emails to corporate telling them not to "deny their DNA".
How does this relate to me and my company? Well, I'm getting to that. When I started my company nearly 6 years ago (December 26th), I had a vision, just as I'm sure Dave Longaberger did, to create a specialty company that offered a better product than what was currently available at the time. Once in awhile, I will run across the sourpuss who just doesn't like Bakery-scented products. They prefer 'aromatherapy' scents which we do not do. Not only do we not do them currently, we will never offer them because that's not what we do. We are The Body BAKERY and our scents are not derived from plants or trees.
But, I can't say that I haven't thought about branching off into a separate sector which offers those scents and I will not say that I won't ever do it, because anything's possible, but right now we are the best at what we do, Bakery-scented Bath & Body products. I have always stayed true to my market and my customers by staying true to my DNA.
When Jessica Simpson's now defunct Desserts line came out, I was bombarded with the same question: "Are you going to come out with edible products?". The answer then and now is the same: "No. Who would want to apply a sweet sticky edible cream to their skin? It's a fad that will burn out very quickly" and it did. We even outlasted Jessica Simpson.. how about that?!
And how does this relate to you? Well, I'm getting to that. My advice, stay true to yourself and your beliefs. There are always going to be nay-sayers that you meet that cause you, if only for a second, to question what you're doing. Don't pay them any mind. Stay the course, stick to your goal, and ride the wave. Once people sense apprehension or doubt in yourself, any credibility you had achieved up until that moment will be lost.