I am often asked by customers: "What is your most popular scent?" With a menu of over 70+ decadent fragrances to choose from, the answer always surprises them.."all of our Vanilla scents".Now, that's not to say that there aren't others that are ordered frequently, we truly don't have any scents that don't do well, but the scents that we see the most often are the one's with more of a single-note Vanilla base. Which led me to wonder, what is it about Vanilla that is so universally appealing? The answer is much more interesting than you may think!
Vanilla tends to be universally appealing because it is reminiscent of positive things like: Cakes, Candy, Ice-Cream, and Sweet Treats. On a more emotional note, it seems to represent anything that is simple, pure, and innocent.
Scientifically, here are some interesting studies that show that it's universal appeal makes it just as popular today as it has been in the past and will continue to be in the future.
- Psychologists and medical researchers were aware of our positive reactions to the scent of Vanilla long before perfume makers recognized its potential. In experiments where an odor universally regarded as ‘pleasant’ is required, Vanilla has been a standard choice for decades.
- Medical experiments have shown that Vanilla fragrance reduces stress and anxiety. Cancer patients undergoing Magnetic Resonance Imaging – a diagnostic procedure known to be stressful – reported a massive 63% less anxiety when heliotropin (a Vanilla fragrance) was administered during the procedure.
- Vanilla fragrance makes you calmer. A study at Tubingen University in Germany showed that Vanilla fragrance reduced the startle-reflex in both humans and animals. The animal results indicate that the calming effects of Vanilla may be due to some more essential property of the fragrance than the ‘positive childhood associations’ usually invoked to explain its universal popularity with humans.
In relation to our Bath & Body products, I always recommend it as the perfect blending scent to add a different facet to fragrances. For instance, if you have chosen a scent like: Lemon Chiffon and want to change it ever so slightly, try blending it with Wedding Cake to make the Lemon more subtle. There are infinite ways to wear Vanilla scents, either alone of mixed with other scents that will make the perfect fragrance every time.
- Wednesday's Dessert du Jour
- Wedding Cake
- Creamy Frosting
- Marshmallow Fluff
- Vanilla Bean Supreme
Stay Sweet & See You Tomorrow!
Lia Schmoldt/Owner
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