As the big-box companies desperately search for new ways to get customers to spend more of their hard-earned dollars, the concept of "Sensory Marketing" has become big business.
If you are not familiar with "Sensory Marketing" is is a relatively new industry that uses specific aromas in Department Stores, Supermarkets, Banks, and even Casinos to create an overall positive experience that will engage all of your senses and make you want more of the product.
Boy, talk about subliminal advertising! They are now able to market and sell their product without the pushy salespeople, expensive advertising campaigns, or even handing out free samples! The reason that it works is because smell is the most impressionable and responsive of the five senses. Smells invoke memories and appeals directly to feelings without first being filtered and analyzed by the brain.
Here are some of the interesting, and successful, ways in which Sensory Marketing has been used:
*Supermarkets strategically place their Bakery counters closest to the entrance of the store. This is because the smell of fresh baking Bread wafting through the air will be the first, and most inviting, aroma you smell as you walk in.
*Banks have been known to regularly brew fresh Coffee as a way to make their customers feel at home.
*I loved this one, a large toiletries manufacturer strategically pumped the aroma of Chocolate throughout their stores during Valentine's Day. Boy, If I could just invent Smell-O-Vision, I would be set! LOL!
*But the most interesting to me was the study that they performed in a Las Vegas Casino where they sprayed a 'pleasant, but distinct' aroma around a group of slot machines and nothing around another group. What they found was that the amount of activity in the scented area was 'significantly higher' than the non-scented area. Meaning, pleasant smells make Casinos more money!
So, next time you're out and about, be especially aware of your air and what it smells like. Because while your nose is in the sky enjoying the pleasant scents, someone's got their hand in your wallet!
Wednesday's Dessert du Jour
Triple Cream Custard
Vanilla Hazelnut Coffee
Stay Sweet & See You Tomorrow!